Portfolio           Marketing Tips

A partial list of marketing tips is provided to help new and prospective online customers gain greater insight to the range of strategies necessary for a successful online marketing campaigns.

• Design with Small Monitors in Mind
  The majority of users will have a 14" screen, make sure your header graphics, navigational controls, and content title appear within this space.
  
  
• Respect Users' Time
  Keep a tight reign on graphic sizes and overall download time. Users quickly exit a large graphically bloated site.
  
  
• Reduce Distractions
  Beware of complex background graphics, blinking text or poorly contrasting text vs background colors. Let your message come through loud and clear.
  
  
• Provide Value Added Content
  If possible offer educational information about your field and a page dedicated to related web links that complement your web site. These strategies give users another reason to come to your site and re-visit.
  
  
• Reduce Homepage Content
  The first page of your site should be little more than your splash graphic, navigational controls and concise mission statement.
  
  
• Dual Navigational Controls
  Accompany graphic buttons with text links for users who surf sites without viewing graphics.
  
  
• Refresh Content
  Update time sensitive information and consider various short run online promotions.
  
  
• Less is More
  Keep your text content as short and concise as possible on each page, many users do not scroll entire screens before they click to a new topic area.
  
  
• Study Your Competition
  See what your competition looks like before starting your site and determine how your site can be a better alternative.
  
  
• Flexible Ordering Options
  Online ordering is desirable for some but not all. Describe other ways of placing an order for your product, eg. printing online form and mailing, faxing online form, calling a toll free # and ordering.